Dodo Exchange’s community management aimed to expand its appeal from the Chinese market to the Korean market. At the initial community launch, various user participation events were conducted to draw active interest and engagement from Korean users.
Starting with an entry event, Dodo Exchange implemented a series of phased community events to encourage natural user inflow and increased activity. Following this, trading events and whitelist events were introduced to maintain users’ interest in the platform, while additional participation incentives, such as deposit events, were organized to boost community engagement further.
The community management project for Dodo Exchange emphasized promoting key features, including DEX trading capabilities across various BNB chain pairs and NFT releases. Through these efforts, the platform highlighted its unique appeal in the Korean market, strengthening brand awareness among users.