Year
2025
Role in project
Event management, branding
Client
Openledger
ABOUT THE PROJECT
A Cultural Collision at ETHDenver 2025
We transformed ETHDenver 2025 into a physical playground for OpenLedger and Pudgy Penguins — an extension of their digital universe, pulsing with energy and internet-native soul. We engineered three full branded experiences — Aibstract Day, Pengu Plaza, and Temple Rave — turning ETHDenver into a stage for penguin-powered mischief, community lore, and builder-driven momentum.
What We Did:
Creative & Experiential Design
Full brand world across three venues, translating the Pudgy and Openledger into tactile, immersive environments.
Event Production & Operations
End-to-end production—from stage design and check-in flows to lighting, merch stations, and partner integrations.
Social Amplification & Moment-Making
Geared to“timeline takeover” moments, ensuring attendees captured and shared experiences across platforms.
Partner Coordination
We integrated partners like MetaMask, ZKSync, OpenLedger, and Abstract into the experience, giving them standout presence without diluting the Pudgy narrative.
By the numbers:
1,200+ Attendees
3,700+ RSVPs
315K+
Impressions
timeline takeover
