Year
2024
Role in project
MEDIA & PR, Strategy
Client
Uniswap & ZAP
ABOUT THE PROJECT
Uniswap & Zap KBW 2024 Digital Billboard Activation
To coincide with Korea Blockchain Week (KBW) and Frieze Seoul, we launched a high-impact digital billboard campaign at the COEX 9×9 Cubes for Uniswap and a large-scale screen takeover for Zap. This prime cultural and commercial hotspot sees over 150,000 daily visitors, ensuring high visibility across both Web2 and Web3 communities and driving strong awareness for both brands.
Billboard Campaign Highlights
- Dates: September 1–7, 2024
- Location: COEX 9x9 Cubes, Gangnam District, Seoul
- Audience: Global foot traffic, digital natives, crypto communities, art enthusiasts
- Objective: Boost brand recognition ahead of upcoming Asia activations
Our branded content played on loop across multiple LED cube surfaces, capturing attention and driving online and offline engagement during the busiest cultural week of the year.
Timeline takeover
