Year 2025 Role in project Creative strategy, Event management, Event Production, Partnership strategy, and Fan & Community Activation Client Abstract ABOUT THE PROJECT Where Web3 met K-pop and culture met community. For Korea Blockchain Week 2025, The Blurb partnered with Abstract to design and produce two back-to-back experiences that captured [...]
Year 2025 Role in project Brand Partnership, Event Activation Client Asia Stablecoin alliance ABOUT THE PROJECT Anchoring ASA at KBW 2025: Asia’s Stablecoin Summit We produced the Asia Stablecoin Alliance’s flagship gathering during Korea Blockchain Week 2025 (KBW) to produce its flagship summit, an anchor event built to elevate the [...]
Year 2025 Role in project Brand Partnership, Event Activation, iillustration Client Pudgy Penguins × Lotte Series.L ABOUT THE PROJECT Lotte Series L. x Pudgy Penguins KBW 2025 featuring SM Jazz Trio Bringing Pudgy to the Main Stage: Web3 Meets K-Pop Culture. We led the Lotte Series.L partnership to bridge [...]
Year 2025 Sep 1 – 30 Role in project MEDIA & PR, Strategy Client PUDGY Penguins ABOUT THE PROJECT Pudgy Penguins KBW 2025 Digital Billboard Activation From the Incheon airport to Gangnam, Seoul turned Pudgy this Korean Blockchain Week 2025. The Blurb managed a citywide welcome campaign for Pudgy [...]
Year 2024 Role in project Event management – branding Clients Pudgy PEnguins, MapleStory ABOUT THE PROJECT Immersing Southeast Asia in the Pudgy and Maple Experience We brought Pudgy Penguins and MapleStory to the heart of Southeast Asia with a flagship, community-led event in Bangkok. This high-energy activation boosted regional brand [...]
Year 2024 Role in project MEDIA & PR, Strategy Client Uniswap & ZAP ABOUT THE PROJECT Uniswap & Zap KBW 2024 Digital Billboard Activation To coincide with Korea Blockchain Week (KBW) and Frieze Seoul, we launched a high-impact digital billboard campaign at the COEX 9×9 Cubes for Uniswap and a [...]
partners: Uniswap and Zap ABOUT THE PROJECT Pudgy Penguins have advanced in the blockchain and Web3 sectors, particularly during their recent ‘Asia Tour.’ This tour, which featured major conferences like Korea Blockchain Week (KBW), provided a crucial platform for Pudgy Penguins to strengthen their connection with the Asian market and expand [...]
MapleStory Universe Year 2025 Role in project Social Media, Partners Client Maplestory Universe ABOUT THE PROJECT MapleStory Universe Socials Launch Partner For MapleStory’s first Web3 game launch, we led a strategic, campaign that bridged its 20-year legacy with the future of blockchain gaming. By combining nostalgic storytelling, custom visuals, and [...]
Ledger Token2049 Dubai Events Year 2025 Role in project Event management – branding Clients Ledger ABOUT THE PROJECT Elevating Ledger at Token2049 Dubai Experience. We powered Pengu Dubai 2025, Pudgy Penguins’ premier real-world community event during Token2049 Dubai—Web3’s most anticipated IRL activation. In partnership with Ledger, a major sponsor and [...]
