Year
2024
Role in project
Event management - branding
Clients
Pudgy PEnguins, MapleStory
ABOUT THE PROJECT
Immersing Southeast Asia in the Pudgy and Maple Experience
We brought Pudgy Penguins and MapleStory to the heart of Southeast Asia with a flagship, community-led event in Bangkok. This high-energy activation boosted regional brand visibility, deepened local relationships, and introduced Pudgy culture to new audiences in a culturally resonant way.
What We Delivered:
We delivered a fully integrated event experience—from end-to-end production and immersive design to strategic partnerships with KOLs, investors, and local communities. The activation combined PR, social media, and cultural worldbuilding across physical, digital, and culinary dimensions to maximize regional impact.
Key activations:
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Social Media Coverage
Interactive Installations & Branded Activations: A fully transformed venue featuring Pudgy x Maple tuk-tuks, and street food stalls wrapped in branded visuals.
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Merchandising + PR: Custom giveaways, wearables, and swag kits
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On-the-Ground Community Engagement: Seamless facilitation of community growth through shared play, discovery, and cultural immersion.
Event Outcomes:
400+ attendees
with strong representation from KOLs, community leaders, and local partners
Pudgy and Maple IP presence across Southeast Asia
Seamless execution combining culture, entertainment, and strategic brand storytelling
Heightened awareness
through influencer engagement and regional press coverage
Timeline takeover
