MapleStory Universe
Year
2025
Role in project
Social Media, Partners
Client
Maplestory Universe
ABOUT THE PROJECT
MapleStory Universe Socials Launch Partner
For MapleStory’s first Web3 game launch, we led a strategic, campaign that bridged its 20-year legacy with the future of blockchain gaming. By combining nostalgic storytelling, custom visuals, and simplified Web3 messaging, we engaged longtime fans and onboarded new players. The launch broke records on KaitoAI with 45M+ votes and dominated Twitter with viral engagement and brand momentum.
Our role:
We developed a strategic content roadmap focused on branding, storytelling, and building excitement for the MapleStory Universe launch. Our team created original content that aligned with the brand’s nostalgic roots while driving forward its evolution into web3 and metaverse spaces.
Services Included:
- Strategic Social Media Campaign Planning
- X/Twitter Management & Growth Strategy
- Visual Content & Custom Illustrations
- Medium Blog Management
- Full Social Content Calendar and Scheduling
- Community Communication & Engagement
Results
+725% Shares & +745% Bookmarks
through compelling storytelling and rich visual content
+312% Impressions & +287% Profile Visits
in just 2 weeks
+60.8%
Verified Follower Increase
+18.4%
Total Follower Growth
Collaborations
Timeline takeover
